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What’s The Lookout all about?

Hosted by Lawrence & Schiller, The Lookout will point out what to watch for in the future of marketing, and how to prep for it now. It’s free, it’s invite-only, and it’s one afternoon you won’t want to miss.

july 18, 2024     |     SANFORD event BARN    |    2pm

2510 East 54th St N, Sioux Falls, SD

 

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take a look at this line up

  1. 2:00 2:15

    WELCOME

    Scott Lawrence, CEO

     
    Hear inspiring words and an overview of the day from our fearless leader.

  2. 2:15 2:30

    THE GOOD, THE BAD AND THE FUTURE

    Jacob Mortenson, PhD
    Economist

    Jared McEntaffer, PhD
    CEO at the Dakota Institute

     
    As economic experts, Jacob and Jared will share an overview of the key trends shaping our region's economy and how they will impact the consumer of tomorrow.

  3. 2:30 3:00

    THE MIDWEST WALLET REVISITED

    Matt Hammer, Director of Consumer Insights

     
    In a follow-up to one of last year’s favorite sessions, we’ll dive into L&S primary research revealing the Midwest consumer’s buying behaviors and attitudes – along with what’s changed since 2023.

  4. 3:00 3:20

    GEN Z: IT'S OKAY IF YOU DON'T GET IT

    Carly Hegstad, Director of Digital Marketing
    Sara Waldner, Account Supervisor (and Gen Zer)

     
    The Gen Z revolution isn’t on the way – it’s here. And while you may not understand their slang or social habits, we’ll share five things you can understand to ensure your brand connects with them.

  5. 3:20 3:45

    A ROADMAP FOR AI INNOVATION

    Travis Adney, Director of Innovation

     
    You’ve heard that AI is the future. But how do you embrace it when there’s so much to learn? We’ll walk through how to help your organization understand the AI landscape and use it to innovate.

  6. 3:45 4:15

    Q&A PANEL

    Moderated by Laura Mitchell, VP of Marketing

     

    Reconvene with our speakers for questions, insights and more conversation.

  7. 4:15

    SOCIAL HOUR

    Let’s catch up and kick back with drinks, appetizers and good company.
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Jacob Mortenson, PhD

Economist

Jacob holds a doctorate in economics from Georgetown University, and a bachelor's degree from the University of South Dakota. Jacob conducts research on the effects of government policies on economic activity, has published widely in peer reviewed academic journals, and regularly presents his research at universities, government agencies, and policy events.

Learn more about Jacob's work

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Jared McEntaffer, PhD

Chief Executive Officer at the Dakota Institute

Jared is a South Dakota native with years of experience in analyzing and communicating about the Midwest economy. McEntaffer earned his bachelor’s degree at South Dakota State University and his PhD at the University of Nebraska-Lincoln. He began his career teaching Economics at Big 10 Universities but returned to South Dakota in 2017 to lead Benchmark Data Labs, an innovative data consulting and outreach organization. Now, Jared brings his experience and expertise to the Dakota Institute for Business and Economic Analysis. His research fields include economic impact modeling, economic forecasting, regional labor market assessments and treatment effect estimation.

Learn more about Jared's work

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Can we look forward to seeing you there?

 

let us know by july 12, and we'll save you a spot.